{"id":330,"date":"2026-06-10T15:42:37","date_gmt":"2026-06-10T15:42:37","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=330"},"modified":"2026-06-10T15:42:37","modified_gmt":"2026-06-10T15:42:37","slug":"xbox-ceo-admits-the-console-arms-race-has-gone-too-far","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=330","title":{"rendered":"Xbox CEO Admits the Console Arms Race Has Gone Too Far"},"content":{"rendered":"<div>\n<p><span>This is the first console generation ever in which hardware that\u2019s nearly 6 years old costs way more than it did at launch. And Xbox CEO Asha Sharma has finally stated what we all already know\u2014that gaming is getting too damn expensive, and that the next generation of consoles needs to stop focusing on performance alone.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=328\">Marshall\u2019s New Bluetooth Speaker Brings One Huge Upgrade Over the Stockwell II<\/a><\/p>\n<div>\n<\/div>\n<p><span>\u201cWe have reached a point where it will be hard to imagine that mass audiences can afford thousands of dollars to spend on a console generation,\u201d Sharma said in an <\/span><span>interview with Fortune<\/span><span>. The Xbox CEO is likely referring to the next-gen <\/span><span>Project Helix<\/span><span>,<\/span><span> proposed as a \u201cpremium\u201d offering<\/span><span> that will combine PC and Xbox gaming under one roof. \u201cWe will start to see radically different business models that we never expected start to come into orbit later this year,\u201d Sharma added.<\/span><\/p>\n<div><noscript><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" frameborder=\"0\" height=\"281\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/o0hMSekk4XE?feature=oembed\" title=\"To the Next Level\" width=\"500\"><\/iframe><\/noscript><\/div>\n<p><span>Multiple hardware leaks suggest that Project Helix could be one of the most powerful consoles available\u201430% more powerful, by pure 4K framerates, than the <\/span><span>rumored PlayStation 6<\/span><span>, according to the mostly reliable leaker <\/span><span>Moore\u2019s Law is Dead<\/span><span>. Any such console will cost a ton, and the ongoing RAM price apocalypse driven by the push for AI data centers will make it even less affordable over time. Expensive consoles drive losses, as evidenced by <\/span><span>flagging sales<\/span><span> of Sony\u2019s PlayStation 5 after <\/span><span>recent price hikes<\/span><span>.<\/span><\/p>\n<p><span>\u201cThere is material work to do to make sure [Helix] is available to the people who want to play,\u201d Sharma said, adding that the company is looking at \u201cwhat is needed for console, rather than just the most premium, high-performance console in the world.\u201d\u00a0<\/span><\/p>\n<div>\n<\/div>\n<p><span>These comments came a few days after Sharma wrapped the blowout 2026 Xbox Showcase. Xbox now has a <\/span><span>slick, translucent green<\/span><span><span>\u00a0limited-edition Xbox Series X on the way\u2014but it hasn\u2019t told us much that device<\/span>\u00a0will cost when it hits store shelves this fall.\u00a0<\/span><\/p>\n<p><span>The fresh blood in the high echelons at Xbox is coming to terms with the current gaming landscape. <\/span><span>Last month, Sharma installed industry analyst Matthew Ball, the writer of the annual State of the Video Game Industry report (<\/span><span>the latest<\/span><span> was full of truly dire tidings for the industry), as the new leader of Xbox strategy. Ball didn\u2019t mince words about the state of Xbox in <\/span><span>an interview<\/span><span> that The Game Business published this week.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=326\">Crypto Promoters Say Blockchain Is the Future of AI. Researchers Aren\u2019t Buying It<\/a><\/p>\n<div>\n<\/div>\n<p><span>\u201cI was underestimating how bad it was in February,\u201d he said, referring to an <\/span><span>earlier talk<\/span><span> that took place shortly after the publication of his 2026 industry report. \u201cIt is bad for players, it is bad for platforms\u2026the crisis is not yet getting better.\u201d<\/span><\/p>\n<p><span>This concerning inside-baseball look at Xbox should be a wake-up call for all console gamers and beyond. Ball, a former EA executive, said that the company is \u201cworking hard to rethink what the console model can look like, not in an exclusionary way, but in an additive way.\u201d\u00a0<\/span><\/p>\n<p><span>Previous Xbox leadership imagined that we might abandon consoles altogether. Former Xbox CEO Phil Spencer doubled down on game subscriptions through Game Pass, kicking the Series S and Series X to the curb. Ball said that after Xbox raised the price of Game Pass\u2019s Ultimate tier to $30 per month, it lost \u201cmillions of subscribers.\u201d Sharma similarly said the price hikes led to \u201ca decay\u201d in the company\u2019s user base. The new leadership, unsurprisingly, brought subscriptions back down to $23 a month. To achieve that price, the company promised it would stop offering <em>Call of Duty<\/em> titles as day-one downloads.<\/span><\/p>\n<div>\n<\/div>\n<p><span>Xbox now knows there\u2019s a ceiling to how much gamers are willing to pay for both all-you-can-eat game subscriptions and consoles. If there\u2019s one thing we can glean from these comments, it\u2019s that console competition soon won\u2019t revolve around power anymore. It\u2019ll revolve around price.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=325\">Laifen\u2019s Early Prime Day Drop Is the Personal Care Event of the Season, Now Up to 40% Off<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If the console market wants to survive, we need cheaper alternatives.<\/p>\n","protected":false},"author":1,"featured_media":329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xbox CEO Admits the Console Arms Race Has Gone Too Far - Long Haul Moving Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/longhaulmovingpros.com\/?p=330\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xbox CEO Admits the Console Arms Race Has Gone Too Far - 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