{"id":416,"date":"2026-06-16T05:10:04","date_gmt":"2026-06-16T05:10:04","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=416"},"modified":"2026-06-16T05:10:04","modified_gmt":"2026-06-16T05:10:04","slug":"i-finally-understand-america-after-watching-ufc-freedom-250-at-las-most-hi-tech-sports-bar","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=416","title":{"rendered":"I Finally Understand America After Watching UFC Freedom 250 at LA\u2019s Most Hi-Tech Sports Bar"},"content":{"rendered":"
\n

On Sunday, timed to coincide with President Trump\u2019s 80th birthday, there was a massive UFC event\u2014including a consequential match deciding the lightweight title\u2014staged on the south lawn of the White House. The setup to this event, UFC Freedom 250, probably didn\u2019t escape your attention, since there was so much coverage of the complex construction project that allowed for televised, regulation combat sports competition to occur on what many American politics fans consider sacred ground. There were, for instance, 494 porta potties, I\u2019m informed.<\/p>\n

Read more Elon Musk Says He\u2019s Not a Killer, Journalists Would Be Dead if He Were<\/a><\/p>\n

But if, like me, eleven years of Donald J. Trump at the center of American public life have numbed you to the idea that Trump is despoiling the dignity of the U.S. presidency or something, you might have had a hard time caring that any of this was happening, at any level, at all. One more screeching sound in the big screech orchestra that is U.S. politics.<\/p>\n

Well if you\u2019re in Atlanta, Dallas, or Los Angeles, have I got a way to wake up your deadened senses: Cosm, which advertises itself as an \u201cexperiential hub.\u201d Cosm\u2019s domed, theater-style viewing rooms are meant to make attendees feel \u201ccompletely immersed\u201d via a proprietary concept called \u201cshared reality.\u201d<\/p>\n

\n<\/div>\n

On social media, you might have seen posts featuring clips of the shared reality version of the first Harry Potter movie, which exists thanks to Cosm\u2019s partnership with Warner Bros. Viewing a movie in shared reality means the dome itself displays an immersive 3-D rendering of the setting for a given scene, and the movie is shown on a smaller rectangle within the domed screen. For just a small sample of what this concept might feel like at home, find a YouTube walkthrough of Diagon Alley at Universal Studios in Orlando and run that fullscreen, then in a smaller window overlaid on top of that video, watch the Diagon Alley scene in the first Harry Potter movie at the same time<\/i>.<\/p>\n

\n<\/div>\n

I love this sort of gimmick. What moron<\/em>, you might be asking, is seeing every Avatar movie in high frame-rate 3-D<\/em>? Who wants to watch the AI-altered Wizard of Oz presentation at the Sphere in Las Vegas<\/em>? I\u2019m that moron.<\/p>\n

Plus, I had heard from a friend who went to a Cosm showing of a Premier League soccer game that sports experiences at Cosm draw most of the viewer\u2019s attention to the big image on the main dome, rather then the dome being a supplement to what\u2019s on the smaller rectangle.<\/p>\n

\n<\/div>\n

But when Monster Energy Drink, one of the main sponsors of Freedom 250, emailed me an invitation to watch the match at Cosm Los Angeles on their dime, it wasn\u2019t the sports event I had in mind as an introduction\u2014I prefer wholesome ball sports\u2014but I knew I couldn\u2019t say no.<\/p>\n

After all, I knew there would be a lot to learn about American politics and culture by having my eyes and ears pummeled by the most deeply Trumpified version of America\u2019s bloodiest mainstream sport. \u201cWhen you can\u2019t be there, be here at Cosm,\u201d is the venue\u2019s slogan. And, well, I didn\u2019t want to be there.<\/p>\n

Here\u2019s what I experienced at Cosm:<\/p>\n

4:44 p.m. PST:<\/strong> I\u2019m seated in the special designated section for people working for, or invited by, Monster Energy Drink. We\u2019re in a box way off on the left side of the screen dome. In fact, our box obstructs a tiny part of the edge of the image for the other audience members.<\/p>\n

\n<\/div>\n

What we\u2019re seeing right now on the dome is just a live feed of the UFC octagon under a protective cover. It\u2019s sort of like watching a live webcam feed somewhere with nothing going on, but massive.<\/p>\n

The audience is about 75% male\u2014about what I expected I guess. One middle-aged dad in the crowd is wearing a red \u201cUSA\u201d baseball cap like the one the president wears when he golfs sometimes. You don\u2019t see many MAGA hats in LA (although you see tons 45 minutes down the road in Orange County) so the \u201cUSA\u201d graphic is a slightly less obtrusive way to support Trump in public here. Most attendees are younger, and just look like a younger-skewing selection of the people you see in any LA sports stadium.<\/p>\n

\n<\/div>\n

4:59:<\/strong> It\u2019s windy in Washington, DC, and the breeze is shaking the cameras. On a smaller screen, one might not notice, but Cosm\u2019s main domed, 8K display, advertised as 87-feet in diameter (presumably including the ceiling), jitters make the whole room feel like it\u2019s shaking.<\/p>\n

Cosm doesn\u2019t use a projector. It calls what I\u2019m looking at \u201ca full stack immersive LED dome experience solution.\u201d The image is bright and clear, and mostly seamless, although I can see square outlines through some of the panels\u2014particularly the ones just to my left that are close enough to touch, and especially in spots where the image is darker.<\/p>\n

The display on the ceiling is showing an animated image made to look like the Claw, the UFC\u2019s truss structure used as a ground support system for the event. The ceiling image also features the White House next to other famous DC landmarks like the Lincoln Memorial. It\u2019s a little confusing when you first see it, because you can also see the Claw on the main screen, but from a slightly different angle.<\/p>\n

\n<\/div>\n

5:05:<\/strong> The audio is up around rock-concert level. Currently it\u2019s blasting us with the voice of a TV reporter talking about the weather in Washington D.C.<\/p>\n

5:16:<\/strong> One of the UFC announcers on the screen says Trump will be taking his seat ringside soon. I look around to see if anyone looks excited for that. So far, no one does.<\/p>\n

5:25:<\/strong> The birthday boy, Trump, is announced, and struts through the White House halls next to his pal Dana White, the CEO of UFC. It\u2019s sort of like a West Wing-style walk-and-talk, but neither guy is mic\u2019d. I think I hear scattered applause and one or two hoots of approval, but the reaction is mostly muted. I don\u2019t think most of these people paid to be here for politics. The national anthem is performed, and maybe a third of the Cosm crowd actually stands.<\/p>\n

\n<\/div>\n

Instead of taking his seat ringside, this sequence ends with Trump waving from what appears to be the Truman Balcony.<\/p>\n

5:29:<\/strong> The angle switches at last to an angle much closer to the ring. Then it changes back for a better view of the Air Force flyover.<\/p>\n

This venue\u2019s presentation of the Air Force flyover is breathtaking and as immersive as was advertised\u2014tricking me for a moment into forgetting I\u2019m not there. As a connoisseur of spectacle, I love jet flyovers, and if Cosm played this footage before a showing of, say, Avatar<\/em>, I would be in heaven.<\/p>\n

\n<\/div>\n

By my count there are four camera angles so far for the main screen, plus the more traditional TV-style feeds shown on smaller rectangles within the dome image.<\/p>\n

Trump is ringside now. For a minute I thought he was going to watch the whole thing from that balcony.<\/p>\n

5:30:<\/strong> Five or so guys in Cosm\u2014including some in the Monster section\u2014attempt to get a U-S-A chant going. The reaction in the room is muted at best, and the chant peters out after about four repetitions. This could be overt, president-related jingoism, or, since some of the fights tonight will pit Americans against foreigners, the more harmless, sports-related jingoism you see at something like the World Cup.<\/p>\n

\n<\/div>\n

5:32:<\/strong> I\u2019m relieved to see the TV-style rectangles shift closer to the ceiling. Since there\u2019s a slight delay, there was a confusing, jittery effect caused by seeing those rectangles right next to the actual TVs attached to the legs of the Claw on the White House lawn. Repositioning them helps a lot.<\/p>\n

5:34:<\/strong> Joe Rogan is, of course, in attendance in Washington, D.C. He\u2019s in a suit (presumably out of respect). His tie is very short.<\/p>\n

Read more Elon Musk Now Has About $1 Trillion More Than the Next Richest Person in the World<\/a><\/p>\n

5:54:<\/strong> Lopes vs. Garcia starts, and I finally get to see the Cosm UFC concept fully fleshed out. If anything the shakiness of the cameras mounted on the octagon helps with immersion, creating the illusion that you can feel the heft of the fighters\u2019 as they dance around one another. It quickly ends with a decisive knockout by Lopes. In the final moments of the fight, I notice my eyes have been gravitating toward the TV-style displays against my will. Maybe my instinct is to push back against \u201cimmersion\u201d in this experience, but I\u2019m not sure that\u2019s the issue.<\/p>\n

\n<\/div>\n

An energetic and friendly woman named Jody, who tells me she\u2019s the administrative assistant for brand marketing at Monster, says in a half-disappointed voice \u201cI guess it\u2019s over.\u201d She says she normally doesn\u2019t watch fights.<\/p>\n

6:08:<\/strong> A preview of Monster\u2019s immersive ad experience plays. It\u2019s an animation of a monster can on the ceiling display with fire and embers. The embers sort of rain down onto the main image.<\/p>\n

6:11:<\/strong> There\u2019s a second, more immersive ad. The lights dim, the screen goes black. There\u2019s a giant CG Monster Energy Drink can. It only lasts a few seconds, but you can\u2019t say anyone in this room is thinking about anything other than Monster Energy Drink while it\u2019s playing. It\u2019s the only time this evening I see an image fully make use of the front of the screen at the same time as the ceiling. One can\u2019t help but notice that the marketing material takes fuller advantage of the venue\u2019s format than the featured content.<\/p>\n

6:23:<\/strong> The Monster Girls walk through the theater carrying sparklers at the same time the UFC\u2019s Octagon Girls make their first onscreen appearance.<\/p>\n

\n<\/div>\n

6:24:<\/strong> The second fight starts, and Bo Nickal quickly forces Kyle Daukaus onto the mat, turning the fight into one of those UFC matches that resembles high school wrestling. The simulated TV screens are incalculably better than the main Cosm viewing angle for taking this in because the fighters just look like an undifferentiated, twitching lump in the center of the giant screen. It occurs to me that, in fairness, the fighters would also look like an undifferentiated, twitching lump to the president watching from next to the octagon.<\/p>\n

7:10:<\/strong> In the aftermath of the Ruffy-Chandler fight, I get another sense of real immersion at an odd moment. The TV-style displays are showing a version of this event with heavy cutting, but on the big Cosm screen we get an unbroken shot of Rogan, the officials, the camera crew, and everyone else standing in the octagon, waiting to close out the fight by announcing and interviewing the winner. I do kinda sorta feel like I am awkwardly milling around with them.<\/p>\n

7:30:<\/strong> Cosm has an announcer with a mic, and he\u2019s shouting things. He might be saying someone\u2019s car is double parked, or reminding us to tip our bartenders. I have no idea because the venue is doing nothing to make his audio stand out from the broadcast. He\u2019s done this several times. It takes until 3\/4 of the way through his spiel before I realize that voice is even coming from somewhere in the same room as me.<\/p>\n

7:43:<\/strong> Some of the crowd is on its feet for the heavyweight bout. These bigger guys shake the camera a lot. <\/em>I also notice that the distortion from the curvature of the image is becoming more noticeable the longer I\u2019m here. I sense it\u2019s because repeatedly seeing the fighters move from one end of the screen to the other makes the fisheye effect impossible to ignore. In fact, at times it makes the image incomprehensible.<\/p>\n

\n<\/div>\n

7:52:<\/strong> Josh Hokit, the winner of the heavyweight bout, says, \u201cShout out to Trump for having the balls to put some sh*t like this on.\u201d It\u2019s the first I\u2019ve thought about Trump in a long time. I sense that the UFC itself is controlling what\u2019s being broadcast here, and they don\u2019t conceive of this as a campaign event for Trump or the Republican party, but as an opportunity to build their brand (and hey, you are<\/em> reading about the UFC on Gizmodo dot com, so I think it worked).<\/p>\n

But Hokit also says, \u201cMichelle Obama is a man. Am I right, America?\u201d So yes, this event is as grotesque as we were led to believe it would be.<\/p>\n

7:55:<\/strong> I have to move to the other side of this box for a few minutes. The Monster Girls need my spot so they can throw t-shirts down to the crowd.<\/p>\n

8:14:<\/strong> The bantamweights, O\u2019Malley and Zahabi, are much more exciting visually. They\u2019re both lanky guys, and they move much more fluidly than the heavyweights before them. This format loves them.<\/p>\n

\n<\/div>\n

8:16:<\/strong> O\u2019Malley, who is American, beats Zahabi, who is Canadian. There are finally some successful \u201cUSA! USA!\u201d chants coming over the system audio from Washington, D.C., and also in the room. These chants genuinely don\u2019t seem malevolent.<\/p>\n

9:18:<\/strong> I just finished watching the second of two montages that I can only describe as \u201ccommercials for America.\u201d The first one was a bunch of general footage of Americans working and looking normal and wholesome. The second one seemed to be themed around bipartisanship, featuring speeches from Bill Clinton and Barack Obama. It looks like there\u2019s going to be a third commercial for America, but it becomes a promo for the last fight of the evening, Justin Gaethje vs. Ilia Topuria. It must be a big deal because these are the only UFC fighters tonight that I\u2019ve actually heard of.<\/p>\n

9:23:<\/strong> Gaethje starts his entrance walk from the Oval Office. People around me cheer. It\u2019s not clear if this is because they like Gaethje, or because they\u2019re impressed that the showbiz elements of this sporting event have so fully embedded themselves in the inner sanctum of the U.S. presidency.<\/p>\n

I look at Kalshi right as this match is starting. Topuria is heavily favored\u201479% to 21%. I notice just after checking Kalshi that Kalshi\u2019s rival, Polymarket, is a sponsor of UFC Freedom 250.<\/p>\n

\n<\/div>\n

9:52:<\/strong> I\u2019ve been in here for five hours. There are now drunk guys in this box and they\u2019re saying \u201cwhoop!\u201d \u201cKnock his ass out!\u201d That sort of thing. The thought occurs to me at long last that this is a sports bar,<\/em> which is a comforting way to frame what I\u2019ve just experienced. This is the most hi-tech sports bar in Los Angeles, and if I were watching the Dodgers, I would probably be having a fantastic time\u2014fisheye effect or none.<\/p>\n

I check the price to watch a recent Dodger game in the dome at Cosm. It looks like tickets started at $92. As I write this, the minimum price for tickets to the next game at Dodger Stadium is $64.<\/p>\n

But I\u2019m very much not watching baseball. Gaethje and Topuria are in a war against each other and Topuria\u2019s face has been turned into red goo.<\/p>\n

10:08:<\/strong> Weir says, \u201cThey stopped it.\u201d I\u2019m not a UFC expert, but I think they just ran out of rounds. Gaethje is the clear winner\u2014an upset. Like the rest of the American winners, he shakes hands with Trump.<\/p>\n

\n<\/div>\n

10:15: <\/strong>It feels like no one wants to be in Cosm a second longer after the last fight, and we stream out into the night as quickly as possible. I feel like I\u2019ve taken a beating myself. That might not have been the most thrilling night of sports I\u2019ve ever seen, but it went fine. In D.C., it\u2019s not Trump\u2019s 80th birthday anymore, which probably suits him just fine. The details of Trump\u2019s deal with Iran are starting to trickle out.<\/p>\n

10:20:<\/strong> On the way to my car, when I\u2019m a block or so from the structure where I parked to get to Cosm, I hear Shakira\u2019s voice coming from the Intuit Dome where she\u2019s performing. Spanish-speaking hot dog vendors are chitchatting and setting up for when thousands of Shakira fans pour out onto this sidewalk. I know enough Spanish to know they\u2019re not talking about Donald Trump. There are an awful lot of entertainment options in this country, aren\u2019t there?<\/p>\n

Read more How to Watch Saudi Arabia vs. Uruguay Live Stream Free<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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