{"id":543,"date":"2026-06-23T13:10:19","date_gmt":"2026-06-23T13:10:19","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=543"},"modified":"2026-06-23T13:10:19","modified_gmt":"2026-06-23T13:10:19","slug":"metas-new-ai-smart-glasses-drop-ray-ban-branding-and-add-kylie-jenner","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=543","title":{"rendered":"Meta\u2019s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner"},"content":{"rendered":"
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Remember when we said Meta had a ton of new smart glasses incoming? Well, the faucet is officially on. Meta took the wraps off several new pairs of AI glasses that focus on diversifying style, small hardware tweaks, and making the noteworthy move of dropping Ray-Ban branding.<\/p>\n

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The new lineup consists of the Fury, the Adventurer, and the Starfire Kylie Edition, all of which have their own distinct frames. While the Fury are bigger, more rectangular, and have thick arms, the Adventurer have thinner arms and a much lower footprint overall. Both of those pairs are available in standard and large.<\/p>\n

Probably the most unique of the bunch is the Starfire Kylie Edition, which are designed in collaboration with Kylie Jenner and have a rounder, very not Ray-Ban profile. They also have (and I\u2019m not kidding) a special voice for Meta AI that is meant to sound like Kylie herself. All of these pairs are prescription compatible. The charging case for the Kylie pair also has a mirror inside\u2014for a quick check, of course.<\/p>\n

As I mentioned, not a single one of these pairs of smart glasses has \u201cRay-Ban\u201d in the name, but Meta CTO Andrew Bosworth told press in a Q&A that the company still collaborated with EssilorLuxottica on manufacturing, lenses, and distribution for these glasses. To be honest, the explanation about the branding shift was a bit muddled, but Bosworth said it was mostly about \u201cexpansion.\u201d<\/p>\n

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\u201cFor us, it\u2019s just about continuing to expand the choice that people have in the marketplace of what to pursue,\u201d Bosworth said in a Q&A. \u201cI\u2019m still absolutely thrilled to see people wearing the Ray-Ban Meta or the Oakley Meta, but this hopefully expands the aperture a little bit.\u201d<\/p>\n

Frame colors will depend on the style, but there is a wide variety this go-around, including black, tortoise, linen, merlot, mahogany, sandstone, and probably the most eye-catching of them all: racing green. There are some new flourishes that focus on comfort, too, including nose tips that can be adjusted in a small, medium, and wide fit, as well as temple tips that are bendable. Overextension hinges that bend to larger head sizes are also a nice touch.<\/p>\n

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One functional tweak in the hardware is the addition of a built-in action button on the right glasses arm. That button can launch Meta AI or be customized to launch a feature of your choosing, though I\u2019m not sure what the full range of customization is there.<\/p>\n

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I didn\u2019t get a ton of time with Meta\u2019s new AI smart glasses, but I did get to try each pair on for a bit. The Starfire Kylie Edition and the Adventurer are the most accessible, and I think the Fury will appeal to anyone who\u2019s looking for something louder style-wise. Adding to that loudness is the \u201cracing green\u201d pair with translucent frames that mimic previous Meta specs like the Ray-Ban Meta Wayfarer (Gen 2) Limited Edition, which came in a matte colorway that revealed the inside circuitry.<\/p>\n

I also think that people will be surprised at how thoughtfully designed the Kylie smart glasses are. Lots of people I saw try them on (including myself) preferred the size and fit, even if they have a rounder, distinctly less Ray-Ban profile.<\/p>\n

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Feature-wise, just about everything\u2014including the 12-megapixel camera with 3K-resolution video capture and 8 hours of battery life (32 hours with the case)\u2014is the same here as second-gen Meta Ray-Ban AI glasses, though these three new models will be the first pairs to ship out of the box with Muse Spark, which is Meta\u2019s new AI model. I tried it for the first time since its release, and it\u2019s snappier than the old Meta AI. Muse Spark is more conversational, too; I was able to have a back-and-forth about a chicken wing magnet I saw during a demonstration and ask where I could buy one, and it felt smoother than usual.<\/p>\n

That being said, I still had some friction with computer vision. Muse Spark struggled to understand what I was looking at a few times and also misunderstood some of my queries. I\u2019m not saying it\u2019s not an improvement over the last generation, but I don\u2019t know if it\u2019s a breakthrough quite yet.<\/p>\n

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While there aren\u2019t a ton of new features or hardware in this generation of Meta smart glasses, the shedding of Ray-Ban branding could make it the biggest risk for the company in this department yet. Meta has a poor track record when it comes to privacy, and the Ray-Ban name has helped to insulate its smart glasses from taking on too much of that association. Will people be willing to buy Meta-forward smart glasses? Maybe, but we haven\u2019t really gotten a chance to test that theory\u2014even the Meta Ray-Ban Display, while they put Meta\u2019s name first, have Ray-Ban branding front and center.<\/p>\n

All three models are available starting today at Meta.com, LensCrafters, Sunglasses Hut, Best Buy, Amazon, and select retailers, and start at $299 but may be more depending on size and style.<\/p>\n

Read more Suit Alleges That Gas Stations Use AI to Hike Gas Prices<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

There are three new styles of AI glasses in Meta’s lineup and not one of them has “Ray-Ban” in the name.<\/p>\n","protected":false},"author":1,"featured_media":542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets"],"yoast_head":"\nMeta\u2019s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner - Long Haul Moving Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/longhaulmovingpros.com\/?p=543\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta\u2019s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner - Long Haul Moving Pros\" \/>\n<meta property=\"og:description\" content=\"There are three new styles of AI glasses in Meta's lineup and not one of them has "Ray-Ban" in the name.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/longhaulmovingpros.com\/?p=543\" \/>\n<meta property=\"og:site_name\" content=\"Long Haul Moving Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T13:10:19+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/#\\\/schema\\\/person\\\/ed9c8f732aec56889e8fd0602fe5af4b\"},\"headline\":\"Meta\u2019s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner\",\"datePublished\":\"2026-06-23T13:10:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543\"},\"wordCount\":920,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/longhaulmovingpros.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/ac80f29706586258dc70cd93f738f5b3.webp\",\"articleSection\":[\"Gadgets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543\",\"url\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=543\",\"name\":\"Meta\u2019s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner - 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