{"id":650,"date":"2026-06-29T09:09:11","date_gmt":"2026-06-29T09:09:11","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=650"},"modified":"2026-06-29T09:09:11","modified_gmt":"2026-06-29T09:09:11","slug":"meta-reportedly-got-too-addicted-to-google-ai-tokens-and-had-to-be-cut-off","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=650","title":{"rendered":"Meta Reportedly Got Too Addicted to Google AI Tokens and Had to Be Cut Off"},"content":{"rendered":"
\n

Meta was reportedly minding its own business this past March, just trying to gorge itself on Gemini tokens, and all of a sudden Google said it was cut off. This is according to an anonymously sourced story in the Financial Times.<\/p>\n

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In March, it emerged that Meta was one of the largest companies taking part in the Tokenmaxxing trend\u2014literally evaluating employees by how many AI tokens they were using at work. This moment coincided with another fad: the one for t<\/i>oken-hungry agentic AI platforms like OpenClaw, which were being used by anxious software engineers to achieve ostensibly unprecedented new levels of workplace efficiency.<\/p>\n

Citing \u201cthree people familiar with the matter,\u201d the Financial Times now says Google informed Meta that it wasn\u2019t able to keep up with its AI use, and imposed limits on the company\u2019s use of Gemini models.<\/p>\n

The move has, FT says:<\/p>\n

\n

\u201c\u2026disrupted and delayed some of Meta\u2019s internal AI projects. Owing to the restrictions, which remain in place, as well as a broader push to streamline AI costs, Meta has encouraged staff to be more efficient with AI tokens \u2014 the units that measure AI usage, several people said.\u201d<\/em><\/p>\n

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In other words, Meta replaced tokenmaxxing with judicious token-counting. Sad!<\/p>\n

The burden on Google\u2019s resources, meanwhile, could have helped along Google\u2019s decision in early June to rent compute from SpaceX, the parent company of xAI for $920 million per month.<\/p>\n

\n<\/div>\n

The FT says other large companies also strained Google\u2019s AI capacity and were subject to caps, but it sounds like those problems weren\u2019t as serious. According to the FT\u2019s sources, Meta was exceptional, even among the other AI high-rollers.<\/p>\n

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Meta and Google declined the FT\u2019s requests for comment.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

That’s enough AI for you.<\/p>\n","protected":false},"author":1,"featured_media":649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"yoast_head":"\nMeta Reportedly Got Too Addicted to Google AI Tokens and Had to Be Cut Off - Long Haul Moving Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/longhaulmovingpros.com\/?p=650\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Reportedly Got Too Addicted to Google AI Tokens and Had to Be Cut Off - Long Haul Moving Pros\" \/>\n<meta property=\"og:description\" content=\"That's enough AI for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/longhaulmovingpros.com\/?p=650\" \/>\n<meta property=\"og:site_name\" content=\"Long Haul Moving Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T09:09:11+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/#\\\/schema\\\/person\\\/ed9c8f732aec56889e8fd0602fe5af4b\"},\"headline\":\"Meta Reportedly Got Too Addicted to Google AI Tokens and Had to Be Cut Off\",\"datePublished\":\"2026-06-29T09:09:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650\"},\"wordCount\":349,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/longhaulmovingpros.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/2e645857e2de590c91db67abfd9bd621.webp\",\"articleSection\":[\"Artificial Intelligence\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650\",\"url\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=650\",\"name\":\"Meta Reportedly Got Too Addicted to Google AI Tokens and Had to Be Cut Off - 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