{"id":751,"date":"2026-07-06T09:40:50","date_gmt":"2026-07-06T09:40:50","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=751"},"modified":"2026-07-06T09:40:50","modified_gmt":"2026-07-06T09:40:50","slug":"uber-seems-to-be-having-second-thoughts-about-trying-to-dominate-food-delivery-in-europe","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=751","title":{"rendered":"Uber Seems to Be Having Second Thoughts About Trying to Dominate Food Delivery in Europe"},"content":{"rendered":"
\n

Uber seemed to have a clear expansion plan in mind for Europe. It was about to charge into the new territories of Austria, Norway, the Czech Republic, Romania, and Greece. According to the Financial Times, that plan, announced five months ago, has been \u201cpaused.\u201d Commentators watching from the sidelines seem to think it has an alternate plan for world domination: Delivery Hero.<\/p>\n

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In May, Delivery Hero announced that Uber was trying to acquire it in a deal that would value it at 10 billion euros. If you\u2019re in the U.S., you\u2019ve likely never heard of the German food delivery app Delivery Hero. It\u2019s huge in North Africa and the Middle East, and also operates in Europe, Latin America, and Asia. It claims to have 40,000 employees across 65 countries.<\/p>\n

Interestingly, it doesn\u2019t operate in its home country of Germany, having been driven out in 2021 by a competitor called Just Eat Takeaway.<\/p>\n

\n<\/div>\n

But as the FT notes, Delivery Hero has a footprint in all of the territories Uber was about to penetrate. Its Foodora operates in Austria, Norway, and the Czech Republic, and another Delivery Hero brand, efood, exists in Greece. In Romania, it operates Glovo.<\/p>\n

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\n<\/div>\n

FT says Uber only backtracked on those five of its European expansions, and that two others are still moving forward. FT doesn\u2019t indicate whether Delivery Hero operates whimsically named apps in those countries too.<\/p>\n

Piece by piece, Uber had already been buying up shares of Delivery Hero. As of May, Uber owns 19.5%, and Delivery Hero says\u2014at least publicly\u2014that it \u201cwelcomes Uber\u2019s additional investment as a further endorsement of its platform and Everyday App strategy.\u201d<\/p>\n

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But it may also have an alternative plan.<\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news"],"yoast_head":"\nUber Seems to Be Having Second Thoughts About Trying to Dominate Food Delivery in Europe - Long Haul Moving Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/longhaulmovingpros.com\/?p=751\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber Seems to Be Having Second Thoughts About Trying to Dominate Food Delivery in Europe - Long Haul Moving Pros\" \/>\n<meta property=\"og:description\" content=\"But it may also have an alternative plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/longhaulmovingpros.com\/?p=751\" \/>\n<meta property=\"og:site_name\" content=\"Long Haul Moving Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T09:40:50+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/#\\\/schema\\\/person\\\/ed9c8f732aec56889e8fd0602fe5af4b\"},\"headline\":\"Uber Seems to Be Having Second Thoughts About Trying to Dominate Food Delivery in Europe\",\"datePublished\":\"2026-07-06T09:40:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751\"},\"wordCount\":339,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/longhaulmovingpros.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/fed5b3a83ff4ed2a8161c17b6458e2d6.webp\",\"articleSection\":[\"Tech News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751\",\"url\":\"https:\\\/\\\/longhaulmovingpros.com\\\/?p=751\",\"name\":\"Uber Seems to Be Having Second Thoughts About Trying to Dominate Food Delivery in Europe - 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