{"id":876,"date":"2026-07-13T22:45:37","date_gmt":"2026-07-13T22:45:37","guid":{"rendered":"https:\/\/longhaulmovingpros.com\/?p=876"},"modified":"2026-07-13T22:45:37","modified_gmt":"2026-07-13T22:45:37","slug":"the-memory-shortage-is-so-bad-that-smartphone-shipments-hit-a-record-low","status":"publish","type":"post","link":"https:\/\/longhaulmovingpros.com\/?p=876","title":{"rendered":"The Memory Shortage Is So Bad That Smartphone Shipments Hit a Record Low"},"content":{"rendered":"<div>\n<p>Global smartphone shipments fell 11% in the second quarter of this year, marking the lowest level since 2013, according to estimates from Counterpoint Research.<\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=874\">Apple F*cking Did It: One Month With Siri AI<\/a><\/p>\n<p>To blame are soaring smartphone prices, driven incrementally higher as a global memory chip shortage worsens.<\/p>\n<div>\n<\/div>\n<p>\u201cThe global memory crisis has now overtaken every other factor as the single biggest drag on the smartphone industry,\u201d Counterpoint Research senior analyst Shilpi Jain said in the release.<\/p>\n<p>The AI boom and the unprecedented data center buildout have skyrocketed demand for high-bandwidth memory chips. With the trillions of dollars flowing into scaling AI globally, the top chipmakers have shifted their focus almost entirely to address the AI industry\u2019s chip demand, albeit at the expense of consumer electronics manufacturers. With finite chipmaking capacity, consumer-level memory supply has dragged, causing delays and price hikes that have been undeniably passed on to consumers looking to buy gadgets that also rely on these memory chips, such as computers and smartphones.<\/p>\n<p>But the impact is not dealt equally. Demand for smartphones from Samsung and Apple in the second quarter was still pretty resilient, Counterpoint claims, with both phonemakers experiencing growth. Driven by the flagship Galaxy S26 series and fewer price hikes than some competitors, Samsung experienced the strongest growth in shipments.<\/p>\n<div>\n<\/div>\n<p>Meanwhile, Apple\u2019s market share rose to a record 20%, probably thanks to its position as the only major smartphone manufacturer that has largely avoided price hikes. But that reality is looking likely to change with the upcoming iPhone 18, which recent reports claim could be priced at least $200 higher than the iPhone 17 Pro.<\/p>\n<p>Apple CEO Tim Cook also told the Wall Street Journal last month that the memory chip shortage had become \u201cunsustainable,\u201d making price hikes for Apple products simply \u201cunavoidable.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=872\">Hisense\u2019s New E Ink Phone Has a Detachable Screen That Actually Makes Sense<\/a><\/p>\n<div>\n<\/div>\n<p>\u201cThis is a hundred-year flood,\u201d Cook told the WSJ. \u201cI\u2019ve never seen anything like it in any area in over 40 years.\u201d<\/p>\n<p>Instead of Samsung and Apple, the brunt of the decline in shipments was faced by smartphone makers that appeal to a more budget-conscious consumer, such as China\u2019s Xiaomi and Oppo. Entry and mid-tier smartphones, which are priced considerably lower than the iPhone, experienced major price hikes because production became \u201cstructurally unfeasible at previous price points,\u201d Jain said.<\/p>\n<p>Analysts foresee the memory crisis continuing into next year and beyond, with some experts even seeing the shortage and the accompanying price hikes bleeding into the next decade. Top memory chipmaker SK Hynix\u2019s CEO Kwak Noh-Jung told Reuters last week that he expects 2027 to be the worst year yet for the memory shortage.<\/p>\n<div>\n<\/div>\n<p>\u201cWe forecast that next year will be the worst year in the industry\u2019s history from the supply perspective,\u201d Kwak told Reuters. \u201cWe still forecast that customer demand will remain higher than our supply capacity even beyond 2030.\u201d<\/p>\n<p>The Counterpoint report\u2019s view is also pessimistic. As the shortage continues into next year, the researchers expect shipments to be down around 14% for the full year 2026.<\/p>\n<p>\u201cOverall demand recovery is unlikely until memory supply conditions improve substantially,\u201d the company said. If AI hype and soaring financial commitments continue as is, that improvement in conditions is unlikely to happen any time soon.<\/p>\n<p>Read more <a href=\"https:\/\/longhaulmovingpros.com\/?p=870\">Apple\u2019s Lawsuit Leaves OpenAI\u2019s iPhone Rival in Limbo<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Phone prices are soaring because of the memory crisis.<\/p>\n","protected":false},"author":1,"featured_media":875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Memory Shortage Is So Bad That Smartphone Shipments Hit a Record Low - Long Haul Moving Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/longhaulmovingpros.com\/?p=876\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Memory Shortage Is So Bad That Smartphone Shipments Hit a Record Low - 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